📝 How to Fill Out Your Kafkai Project Details Form

When setting up your Kafkai project, you'll encounter a detailed form to fill in details about your project that helps our AI understand your business and brand. This guide explains each section to help you provide the most effective information.

Project Description

What we need: A brief description of your business focus

Why it matters: This helps Kafkai understand what specific aspect of your business you want to focus on for content creation.

How to fill it out: Write a short, clear description of your business or project. Be specific about what you do or sell.

Examples:

• "Online tea and coffee sales"
• "Small business accounting software"
• "Local fitness coaching services"
• "Handmade jewelry store"

A Little Info About Your Website

What we need: A brief description of your business and what your website offers

Why it matters: This gives Kafkai deeper context about your business model, target market, and value proposition.

How to fill it out: Write 2-3 sentences describing your business, what you offer, and who you serve.

Examples:

• "We sell premium loose-leaf teas and specialty coffee beans online, focusing on ethically sourced products for tea and coffee enthusiasts."
• "Our software helps small businesses manage their finances with easy-to-use accounting tools and automated reporting features."

Relevant Industry for Your Website

What we need: The industry category that best describes your business

Why it matters: Industry selection helps Kafkai understand your competitive landscape, industry terminology, and typical customer concerns.

How to fill it out: Choose the industry that most closely matches your business. If unsure, pick the one representing your primary revenue source.

Common choices:

• Information, Communications, Advertising: For agencies, SaaS companies, consultants
• Food and Beverage Services: For restaurants, cafes, food retailers
• Finance: For financial advisors, accounting firms, fintech
• Medical Pharmaceuticals & Bio: For healthcare providers, wellness brands

What Three Words or Phrases Best Describe Your Brand's Personality?

What we need: Three descriptive words or short phrases that capture your brand's character

Why it matters: These words guide the tone and style of all generated content, ensuring consistency with your brand voice.

How to fill it out: Think about how you want customers to perceive your brand. Choose words that reflect your market position and customer expectations. For the AI to easily make sense of it, separate your words with commas or put them one per line.

Examples by industry:

• Luxury brand:

  sophisticated, exclusive, premium

• Tech startup:

  innovative, accessible, reliable

• Local cafe:

  warm, community-focused, authentic

• Fitness coach:

  motivating

  supportive

  results-driven

How Would You Describe Your Ideal Customer Relationship?

What feeling or experience do you want your customers to have when interacting with your content?

What we need: The emotional connection and experience you want customers to have with your brand

Why it matters: This helps Kafkai create content that builds the right relationship with your audience and drives desired customer behavior.

How to fill it out: Describe the feeling or experience you want customers to have when interacting with your brand. Focus on emotions and outcomes.

Examples:

• If you're running a financial advisory firm:

  We want clients to feel confident and empowered about their financial decisions, knowing they have a trusted expert guiding them.

• If your business is a cooking school:

  Customers should feel inspired and excited about cooking, with confidence that our products help them create delicious meals.

What Problem Does Your Product/Service Solve?

What we need: The main challenge your business addresses and how it influences your messaging

Why it matters: Understanding customer pain points helps Kafkai generate content that resonates with their needs and positions your solution effectively.

How to fill it out: Identify the primary problem your customers face, then explain how solving this problem shapes your communication approach.

Examples:

• "Busy professionals struggle to find time for healthy cooking. We focus on time-saving solutions and simple recipes that don't compromise on nutrition."
• "Small business owners get overwhelmed by complex accounting software. We communicate in straightforward, practical language that makes financial management less intimidating."

If Your Brand Were a Person, How Would They Speak?

What we need: Your brand's communication style, tone, and vocabulary choices

Why it matters: This defines the voice and personality that comes through in all your content, ensuring consistency across communications.

How to fill it out: Think about your brand as a character. Consider formality level, vocabulary complexity, use of humor, and overall personality traits.

Examples:

• "Friendly and knowledgeable teacher who explains complex topics in simple terms, occasionally using industry terminology when helpful."
• "Enthusiastic friend who uses encouraging, simple language and celebrates every achievement, no matter how small."
• "Confident professional who speaks clearly and directly, using precise terminology while remaining approachable."

What Specific Content Topics Align Most With Your Brand Values?

What we need: 3-5 content themes that reflect your brand values and would interest your target audience

Why it matters: This helps Kafkai understand what types of content will engage your audience and align with your brand messaging strategy.

How to fill it out: List specific topics, themes, or content categories that your audience cares about and showcase your expertise or values.

Examples by business type:

Sustainable Fashion Brand:

• Ethical manufacturing processes and fair trade practices
• Sustainable fabric innovations and eco-friendly materials
• Capsule wardrobe building and timeless style tips
• Environmental impact of fashion industry

Local Restaurant:

• Seasonal ingredient sourcing and local farm partnerships
• Chef techniques and behind-the-scenes kitchen stories
• Food and wine pairing suggestions
• Community events and cultural food traditions

Business Software Company:

• Productivity tips and workflow optimization
• Industry trends and digital transformation
• Customer success stories and case studies
• Data security and compliance best practices

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And that's it! Answering these 8 questions will help Kafkai to understand you brand better and produce content closer to your brand.

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Need more help? Contact our support team at [email protected] for personalized assistance with your project setup.